PURE VELOCITY
October means it’s time to embrace Halloween while speaking in our normal voice. We can do this.
Let’s dive in.
BEGINNING
🌎 Spooky Snarcasm
Play The Daily Sass
Halloween is one of my favorite holidays. This year, we made a game called the Daily Sass that features a sassy dog named Sassy Max who tells your daily horoscope when you beat a short puzzle. It’s fun, silly, and definitely for adults.
I wasn’t sure what to expect because I had never marketed a game. So I did the obvious thing and asked CorZen for a marketing plan.
As of October 6th, we have 100k+ people playing the game against their friends. They love the funny pictures and snarky horoscopes. It’s helping people cope with the terrifying reality that surrounds us. Based on glowing reviews, we will keep the game running with a new theme and game each month.
You, of course, are invited to play with us. Create your account at https://dailysass.thezenly.com/login
Takeaway: Try something new and generate a marketing plan to bring it to everyone.
“You’ve perfected the art of vanishing the second real emotional effort is required, leaving a trail of unanswered texts and half-baked excuses in your wake. Stop haunting people's memories with your phantom promises; fading into the background doesn't make you mysterious, it just leaves you haunting your own empty room.”
POWER
🔥 The anti-slop solution
Image courtesy of UNESCO
Everywhere you look online, people are griping about AI slop. They aren’t against AI (ok, some people are but most are not), they are against bad or weak use of AI to create content.
I get it. Amazon lists 40+ millions of books but only 50,000-100,000 titles make up 80% of total sales. Rejecting low quality content isn’t new. I can imagine humans judging cave art in Spain over 50,000 years ago saying something like “Meh - looks like he didn’t even try.” Our species is judgmental discerning.
You can avoid the whole pitchfork scene by providing instructions to your AI to write in your natural voice. To do this quickly, run the Extract Brand Voice agent against some of your favorite writing samples, download the report, and attach it to any AI platform that generates content for you. Don’t have writing samples? I will look the other way while you provide samples from someone you admire.
Takeaway: Avoid the pitchforks by generating content in your natural style of speaking. Mine, of course, contains some snarky humor and historical references.
:Neat Finds This Week:
Idea: The psychology of short-form content: Why we love bite-sized videos.
Dimensions: Social media image sizes for all networks.
Smile: Peak plumbing marketing.
:They Could Have Planned A Little Better:
This is why it’s faster and less expensive to pay the SaaS subscription than to build it, test it, and maintain it.