When you find yourself thinking that something is ancient history (looking at you email), blink and it’s new again. Trends are so predictable.

Let’s dive in.

Everyone wants your time, attention, and money.
That’s fair.
You want these things from your target audience.

For what purpose?

At first glance, this seems like a crazy, stupid question. “To grow my business” or “make money and move out of my parents house” are knee jerk answers. They’re true, but if you want people to give you their time, attention, and money, you need a deeper reason.

Why do you want to grow your business? “To hire my first employee and become someone who creates jobs” is a possible answer. This is a much deeper reason. People respond to this message far more than anything for purely selfish reasons.

You can have both and retain your sanity. You can move out of your parents house AND be a person who creates jobs. Both can be true at the same time. If you find that potential customers aren’t responding to your message, it can be helpful to return to the question of ‘why.’

CorZen has a therapist/mentor/coach built into the intake process. Once you state your goal, it begins to ask questions. What tools are available to you? Who is available to help? How will you know when you have achieved your goal? What have you tried so far?

Here’s a secret: the intake process for new projects is built using the psychology, frameworks, and mental models taught by coaches who charge over $1,000 an hour. Eight of them generously shared their process with me a year ago in order to make it available to you. There is no charge to create a project. That means you are accessing some of the most successful ways of thinking and building for free.

It’s time to bring your idea/passion/product/solution/mission to people looking for it.

Takeaway: CorZen gives you mental models and frameworks created by the top business leaders and coaches in the world.

I have a complicated relationship with email. Mine are filled with high quality tutorials and courses that I want to learn, but they can often sit for weeks until I focus on that topic and then I consume all of it in a few days. Other people claim to have abandoned email by handing it over to agents and yet… they still read my emails. What is the role of email?

In my opinion, I think email is one of your strongest ways to build a relationship with 8,000 people every week. In my experience, people read your emails when they know you wrote them and didn’t just paste what ChatGPT told you to say. Sending the right email, at the right time, with the right message is a true art form. This isn’t something you outsource to generic AI.

The Write Nurture Sequence Agent and Welcome Email Agents in CorZen use knowledge from beehiiv, clickUp, Nvidia, SparkLoop, Microsoft, Y Combinator, and Google on what to say - to whom - at what time. I used to stare at a blank page and silently die inside, waiting for inspiration. It was much more effective to use those agents to create the initial draft based on my personal Brand voice and just tweak it for 10 minutes.

I now have email automations running for

Each sequence took 20 minutes to build and collectively are one of my top sources of paid subscribers. The psychology behind this is that anyone who is willing to stop what they are doing and pay attention to your email has a problem that they hope you can solve. They can easily unsubscribe at any time or hit ‘reply’ and reach me directly. It’s a beautiful way to help people who are stuck on the problem you can help them to solve.

Takeaway: Email isn’t dead. Ironically, it’s one of the strongest channels to reach people who need your help.

As I update my web pages, I’m receiving more of these notices than I am happy to admit. Apparently previous versions of Claude just made things up. I had checked that each source was real and discarded the invented sources, but didn’t buy the research reports to confirm the statements. Paying $8,000 for a report (x42 reports) just didn’t seem reasonable to me.

That was my error. If you have created any content using cited sources that you didn’t pay to unlock, it’s time to update that content using Opus 5.5.